My name is Bryan Usrey and I am currently studying a Master's in International Marketing Management at Leeds University Business School. As part of the course we are carrying out a live consultancy project on behalf of a company. They are looking to launch a new sensory shower cubicle to assist parents, care givers and those with ADHD, Autism or ASD. It aims to ensure a relaxing and soothing showering experience. It includes a bubble wall, doors with coloured light effects, colour TV, seating and handrails, splash proof doors, and easy access with ramp. The shower comes in one pod, so it can be installed in any room where there is electricity and drainage, and is fully installed and guaranteed for 5 years by the company.
It would be very beneficial to our group if we could gather some feedback for this product through posts and participation in a short survey.
Ethics Statement: This letter confirms that MSc International Marketing Management students at Leeds University Business School attend the course full time. As part of their course, students have to complete a marketing project where they have to investigate the market and collect some user / consumer research, as well as, conduct interviews with experts. The project is a critical part of the students’ coursework and assessment. This year’s projects deals with the issues and problems of caring for children with autism, aspergers and ADHD. All responses to surveys / interviews / discussion forums are to be treated anonymously and confidentially. No respondent’s identity will be revealed in the report that the group produces. Data obtained by students may be shared only by those working in their groups. The completion of a consent form for participants prior to the commencement of interviews and / surveys - all respondents have the right to participate or refuse to participate in the study. All data files are securely backed up and that duty of care is shown in the handling of data. All interview / survey data used may be recorded, transcribed and quotations used[for interviews] or used to generate statistical tables / graphs / charts [for surveys]. Once reports have been submitted, all raw data are to be deleted from the students’ data storage filest
Thank you for your participation.
