I don't mind affectionate words if I feel there is some genuine warmth behind them.
If its disingenuous however, such as the "thanks Honey, xxxx" twaddle a lot of people write on Facebook, then that's annoying!!
I like occasional hugs from very close friends ( I have one or two) and from my young daughters, but I don't much like physical contact with anyone else. This has caused huge problems for me in the past with relationships, as partners have thought I don't care enough about them, or have left me because I'm not that keen on intimacy!