Wierd pixalated pattern on fizzy drink bottles??

[warrenpenalver]

Ive noticed these patterns on fizzy drink bottles recently and am wondering what they are for/mean????

 

Fizzy drink bottle pattern

 

Any ideas???

[Mad cat lady]

Nope, looks weird though.

 

Can you give us a clue to what the can is of. It might be connected to the product!

[Tally]

It's one of these things offering some kind of freebie. You scan the image into your computer and their website reads the image to offer you your freebie. It generates a code, in the same way that some freebies give you a promotional code to type in. It works in the same way to a bar code, but the complexity of the image means they can generate a much longer code - far longer than they could expect you to type in accurately too.

 

You can get similar images on the sides of some brands of foods. There is now a type of oven which calculates the cooking time by scanning the image on the packet!

[warrenpenalver]

oh how strange!!!

[TheNeil]

It's a barcode. Not the 'traditional' type but the 2 dimensional kind that have been creeping in over the past few years

[skye]

I don't know about you, but I find this scary, amongst loads of other new fangled gadgets!

[TheNeil]

I don't know about you, but I find this scary, amongst loads of other new fangled gadgets!

Scary? Ha! It's when they start putting RFID tags in everything that things get scary